For my application for the Creative Content Producer position at Live Oak Communications, a student-run agency that works with real clients, I was asked to rebrand a fake business for its 50th anniversary. The business was Scoops Family Creamery, and emulated a small-town vibe. Scoops describes itself as classic, wholesome, comforting, and homemade. In this project I captured Scoop’s tradition, timelessness, trust, and reminiscence.
![](https://sophieblumenfeld.com/wp-content/uploads/2023/09/Blumenfeld_ScoopsCreamery_Mockup-e1694222329375.png)
![](https://sophieblumenfeld.com/wp-content/uploads/2023/09/DrawingsScoops-1-768x994.jpg)
![](https://sophieblumenfeld.com/wp-content/uploads/2023/09/IMG_2612-768x1024.jpg)