{"id":584,"date":"2023-09-09T01:55:17","date_gmt":"2023-09-09T00:55:17","guid":{"rendered":"https:\/\/sophieblumenfeld.com\/?page_id=584"},"modified":"2023-09-13T03:16:07","modified_gmt":"2023-09-13T02:16:07","slug":"scoops","status":"publish","type":"page","link":"https:\/\/sophieblumenfeld.com\/?page_id=584","title":{"rendered":"SCOOPS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"584\" class=\"elementor elementor-584\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c15fa9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4c15fa9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e549ec\" data-id=\"1e549ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e84eae elementor-widget elementor-widget-text-editor\" data-id=\"5e84eae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>For my application for the Creative Content Producer position at Live Oak Communications, a student-run agency that works with real clients, I was asked to rebrand a fake business for its 50th anniversary. The business was Scoops Family Creamery, and emulated a small-town vibe. Scoops describes itself as classic, wholesome, comforting, and homemade. In this project I captured Scoop&#8217;s tradition, timelessness, trust, and reminiscence.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dea3ec ha-image-grid--fitRows elementor-widget elementor-widget-ha-image-grid happy-addon ha-image-grid\" data-id=\"5dea3ec\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;fitRows&quot;,&quot;disable_lightbox_on_tablet&quot;:&quot;yes&quot;,&quot;disable_lightbox_on_mobile&quot;:&quot;yes&quot;,&quot;enable_popup&quot;:&quot;yes&quot;}\" data-widget_type=\"ha-image-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div class=\"ha-image-grid__wrap hajs-isotope ha-lightbox--has\">\n\t\t\t\t\t\t\t\n\t\t\t\t<a href=\"#\" data-mfp-src=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsLogo.png\" class=\"ha-image-grid__item ha-js-lightbox __fltr-1\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2470\" height=\"1900\" src=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsLogo.png\" class=\"elementor-animation-grow\" alt=\"\" srcset=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsLogo.png 2470w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsLogo-300x231.png 300w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsLogo-1024x788.png 1024w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsLogo-768x591.png 768w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsLogo-1536x1182.png 1536w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsLogo-2048x1575.png 2048w\" sizes=\"(max-width: 2470px) 100vw, 2470px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t<a href=\"#\" data-mfp-src=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/50thAnniFlyer.png\" class=\"ha-image-grid__item ha-js-lightbox __fltr-1\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2538\" height=\"3297\" src=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/50thAnniFlyer.png\" class=\"elementor-animation-grow\" alt=\"\" srcset=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/50thAnniFlyer.png 2538w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/50thAnniFlyer-231x300.png 231w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/50thAnniFlyer-788x1024.png 788w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/50thAnniFlyer-768x998.png 768w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/50thAnniFlyer-1182x1536.png 1182w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/50thAnniFlyer-1577x2048.png 1577w\" sizes=\"(max-width: 2538px) 100vw, 2538px\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9287b42 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"9287b42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1295\" height=\"483\" src=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsCreamery_Mockup-e1694222329375.png\" class=\"attachment-full size-full wp-image-605\" alt=\"\" srcset=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsCreamery_Mockup-e1694222329375.png 1295w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsCreamery_Mockup-e1694222329375-300x112.png 300w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsCreamery_Mockup-e1694222329375-1024x382.png 1024w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Blumenfeld_ScoopsCreamery_Mockup-e1694222329375-768x286.png 768w\" sizes=\"(max-width: 1295px) 100vw, 1295px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a552d elementor-widget elementor-widget-image\" data-id=\"84a552d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"994\" src=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/DrawingsScoops-1-768x994.jpg\" class=\"attachment-medium_large size-medium_large wp-image-625\" alt=\"\" srcset=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/DrawingsScoops-1-768x994.jpg 768w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/DrawingsScoops-1-232x300.jpg 232w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/DrawingsScoops-1-791x1024.jpg 791w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/DrawingsScoops-1-1187x1536.jpg 1187w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/DrawingsScoops-1-1583x2048.jpg 1583w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/DrawingsScoops-1-scaled.jpg 1978w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc325c0 elementor-widget elementor-widget-image\" data-id=\"cc325c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/IMG_2612-768x1024.jpg\" class=\"attachment-medium_large size-medium_large wp-image-630\" alt=\"\" srcset=\"https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/IMG_2612-768x1024.jpg 768w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/IMG_2612-225x300.jpg 225w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/IMG_2612-1152x1536.jpg 1152w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/IMG_2612-1536x2048.jpg 1536w, https:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/IMG_2612-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-231feeb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"231feeb\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc71a2a\" data-id=\"cc71a2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d75c1e elementor-widget elementor-widget-heading\" data-id=\"1d75c1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">YOU MAY ALSO LIKE:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfa02e elementor-widget elementor-widget-eael-image-accordion\" data-id=\"3cfa02e\" data-element_type=\"widget\" data-widget_type=\"eael-image-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <div class=\"eael-img-accordion accordion-direction-horizontal eael-img-accordion-horizontal-align-center eael-img-accordion-vertical-align-center\" id=\"eael-img-accordion-3cfa02e\" data-img-accordion-id=\"3cfa02e\" data-img-accordion-type=\"on-hover\">\n                    \n            <a href=\"#\/\" class=\"eael-image-accordion-hover\" style=\"background-image: url(http:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/SneakersbySophie2-1.jpg);\"  tabindex=\"0\">\n            <div class=\"overlay\">\n                <div class=\"overlay-inner\">\n                    <div class=\"overlay-inner \">\n                        <h2 class=\"img-accordion-title\">SNEAKERS BY SOPHIE<\/h2>                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n                    \n            <a href=\"#\/\" class=\"eael-image-accordion-hover\" style=\"background-image: url(http:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/Front.png);\"  tabindex=\"1\">\n            <div class=\"overlay\">\n                <div class=\"overlay-inner\">\n                    <div class=\"overlay-inner \">\n                        <h2 class=\"img-accordion-title\">ACTIVE MINDS<\/h2>                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n                    \n            <a href=\"#\/\" class=\"eael-image-accordion-hover\" style=\"background-image: url(http:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/PharmaCorrupt-copy-scaled.jpg);\"  tabindex=\"2\">\n            <div class=\"overlay\">\n                <div class=\"overlay-inner\">\n                    <div class=\"overlay-inner \">\n                        <h2 class=\"img-accordion-title\">PERSONAL PROJECTS<\/h2>                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n                    \n            <a href=\"#\/\" class=\"eael-image-accordion-hover\" style=\"background-image: url(http:\/\/sophieblumenfeld.com\/wp-content\/uploads\/2023\/09\/1-1.jpg);\"  tabindex=\"3\">\n            <div class=\"overlay\">\n                <div class=\"overlay-inner\">\n                    <div class=\"overlay-inner \">\n                        <h2 class=\"img-accordion-title\">PROCREATE<\/h2>                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n                <\/div>\n        <style typr=\"text\/css\">\n                    #eael-img-accordion-3cfa02e .eael-image-accordion-hover:hover {\n                        flex: 3 1 0% !important;\n                    }\n                    #eael-img-accordion-3cfa02e .eael-image-accordion-hover:hover:hover .overlay-inner * {\n                        opacity: 1;\n                        visibility: visible;\n                        transform: none;\n                        transition: all .3s .3s;\n                    }\n                <\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For my application for the Creative Content Producer position at Live Oak Communications, a student-run agency that works with real clients, I was asked to rebrand a fake business for its 50th anniversary. The business was Scoops Family Creamery, and emulated a small-town vibe. Scoops describes itself as classic, wholesome, comforting, and homemade. In this &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/sophieblumenfeld.com\/?page_id=584\"> <span class=\"screen-reader-text\">SCOOPS<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/sophieblumenfeld.com\/index.php?rest_route=\/wp\/v2\/pages\/584"}],"collection":[{"href":"https:\/\/sophieblumenfeld.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sophieblumenfeld.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sophieblumenfeld.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sophieblumenfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=584"}],"version-history":[{"count":65,"href":"https:\/\/sophieblumenfeld.com\/index.php?rest_route=\/wp\/v2\/pages\/584\/revisions"}],"predecessor-version":[{"id":1076,"href":"https:\/\/sophieblumenfeld.com\/index.php?rest_route=\/wp\/v2\/pages\/584\/revisions\/1076"}],"wp:attachment":[{"href":"https:\/\/sophieblumenfeld.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}